BARCELONA, Spain Feb. 14, 2011
As maps, location and local search become increasingly important components of the mobile experience, it is critical that developers and publishers who are concerned with customer retention, value chain control, and possible competitive threats from the large search engine companies not rely on those same competitors for services. deCarta’s new APIs give them this capability, offering a comprehensive set of services including several new enhancements:
- API services for free maps
- Brand-friendly terms for logo placement
- Flexibility to use third party ad networks
- A new cross-platform HTML5 mapping API to leverage mobile browsers
- Local search advertising- a unique revenue opportunity for North American developers
The new free service is designed to parallel the Google Maps service with important differences. Unlike Google’s service, developers may use deCarta’s APIs to put free maps in both paid applications as well as free applications. In addition, deCarta’s Premium API service will provide developers with more generous page view transaction allowances than the competition’s ‘Premier’ service.
Unlike other maps API providers who impose legal restrictions or termination of service for removing or obscuring their logo, deCarta is a white label solution that allows customers to place their own brand on the map. The developer no longer has to share branding space with a potential competitor.
Developers are free to use the ad network of their choice with the maps – on the same page, or even in the maps themselves without restriction.
North America North America
Additional enhancements to deCarta’s iOS and Android APIs give developers all the tools for mapping, geocoding, routing/directions, etc., in one convenient and consistent set of APIs. Developers can build integrated local search applications that allow the user to move from search results to a map to directions without having to leave the original application resulting in more elegant application design and better user engagement.
J. Kim Fennell
About xAD, Inc.
the United States www.xAD.com
SOURCE deCarta, Inc.