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Deep Focus Bolsters Leadership Team in Management and Creative, Adding Managing Director and Naming First ECD

NEW YORK July 6, 2011 Amy Eagle Ken Kraemer

Ian Schafer

October 2010 London USA New York February 2010 John Bernbach

"Consistent with our determination to nurture and grow our already strong, distinctive partner brands, this expansion of the executive talent team at Deep Focus underscores our commitment to strategic growth, while building upon the compelling momentum established by the Engine Group," said Martin Puris, CEO of Engine USA.

McCann Erickson New York

As Managing Director at Deep Focus, Amy is responsible for the overall experience the client has with the agency and will lead the Client Service, Strategy, Media, Production, and PR and Social Communications teams.

"Amy brings tremendous leadership skills to this new position and will help us ensure that Deep Focus delivers to both existing and prospective clients a level of service and product offering that is beyond their expectations, and up to our lofty standards," said Mr. Schafer. "She will be a front-line interface between our clients and our talented and skilled marketing teams, enabling us to deliver results via consumers’ social, digital, and real-world engagement with content, information, and each other."

November 2009

In his new role as ECD, Mr. Kraemer, will be responsible for accelerating and growing the agency’s creative capabilities with regards to ideation and execution, brand stewardship, and technological and social innovation. He will be responsible for codifying and growing the agency’s thought leadership and publishing capabilities and infusing the company’s creative excellence into everything the agency does.  He also joins the Deep Focus Executive Management team, helping to guide the vision and operations of the agency.

"In his year and a half with the agency, Ken has shown tremendous leadership ability and stewardship in managing the Creative vision for both the agency and for our clients," said Mr. Schafer. "With his extensive background in digital and integrated creative marketing, he has proven to be a major component of our agency’s recent success.  He will continue to be invaluable as we evolve our core digital capabilities, and he undertakes this new leadership role."

ABOUT DEEP FOCUS

Deep Focus ( www.deepfocus.net ) is a full-service, interactive marketing agency focused on measurable, results-driven engagement. Founded in 2002, Deep Focus brings brands closer to people and people closer to each other through experiences that are fueled by unbiased, effective communications, creative, and media strategies. Named 2010’s Social Media Marketing Agency of the Year by the Sammy Awards, Deep Focus was recently acquired by Engine USA.

ABOUT ENGINE

Engine was established in 2005.  Today 600 people work in Engine, across 12 different communications companies operating in disciplines including digital communications, advertising, direct marketing, public relations and strategy consultancy. www.theenginegroup.com

SOURCE Deep Focus

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