ATLANTA Feb. 18, 2011 Definition 6
VeriFone’s PAYware mobile site took home the bronze ADDY® in the category of interactive media, mobile marketing. The mobile site was created to allow micro-merchants like photographers, dog walkers, painters, artists, local delivery and many others to take payments on their iPhone, seamlessly and in compliance with PCI (Payment Card Industry) guidelines. The site also included streaming video (HTML5) and enabled VeriFone to secure a position as a mobile payment leader.
The ADDY® Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY® Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.
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