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Delivering exclusive or early-access podcasts is expensive, labor-intensive, or leaky as dominant platforms by Apple and Google don’t support paywalling content (Max Willens/Digiday)

Max Willens / Digiday:Delivering exclusive or early-access podcasts is expensive, labor-intensive, or leaky as dominant platforms by Apple and Google don’t support paywalling content  —  In theory, premium podcasts should be a great tool for publishers that want to retain and grow their subscriber bases.

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