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DemandGen Report Announces Winners Of First Annual Killer Content Awards

NEW YORK April 25, 2012 First Annual Killer Content Awards Manhattan B2B Content2Conversion Conference

Andrew Gaffney

2012 Killer Content Awards Report "Killer Kudos" "Metrics & Qualifiers"

Following is a list of winners and recognized content collateral:

1. Rackspace

  • Leveraged Rackspace employees to give a sneak peak to engineers, support, product marketing and developers so they could share within their own social networks
  • Developed a syndication plan that enabled the company to cut costs and focus budget on creative
  • Overall 50% increase in traffic to product homepage

2. PropelGrowth

  • Catered to today’s time-starved buyer with a 4-minute video
  • Educated the company’s target buyer
  • Revenue is up 257% year-over-year in Q1 2012 

3. Eloqua

  • Built on existing content momentum of Social Media PlayBook
  • Enlisted subject matter experts to create a viral effect
  • Garnered more than 75,000 views on SlideShare

4. Monetate

  • Established an understanding of a critical objective for prospects (how to utilize Pinterest to garner customers)
  • Found the right ally (shared infographic exclusively with Mashable)
  • Feature story in Mashable garnered nearly 17,000 social shares

5. Richardson

  • Positioned Richardson as a thought leader by providing expert insight
  • Offered educational value for prospects to compete in a shifting market
  • $100,000

  • Found the right audience: launched in conjunction with HiveFire’s presence at SXSW
  • Integrated real world examples of content marketing success
  • Garnered more than 2,000 downloads

7. HubSpot

  • Tapped into growing interest in Pinterest
  • Investigated how B2B marketers can benefit from the site and use it as a lead generation tool
  • Generated nearly 52,000 leads

8. Kelly Services

  • Relaunched traditional web site to focus on content
  • Utilized a variety of channels (SlideShare; Twitter; iPad app; LinkedIn; webcasting) to fuel discussions and generate subscribers

9. BlueBird Strategies

  • Collaborated with 3VR, a video intelligence company, to create targeted content offers for syndication programs
  • Provided an educational piece on the benefits of video analytics and data decision-making to grow businesses
  • The content syndication program captured a total of 446 leads in a five-month period across its four target industries

10. Mason Zimbler

  • Addressed key prospect question: "How will managing my fixed assets benefit my company?"
  • Created a seeding strategy to drive traffic to the Sage Fixed Assets blog, where the infographic was hosted.
  • Garnered nearly 445,000 brand impressions

11. TSL Marketing

  • Enlisted editorial schedule to manage content program
  • Catered to various format preferences
  • Last webinar garnered more than 250 global registrants

12. Manticore Technology

  • Follow up to the company’s "Quintessential Marketing Automation Guide"
  • Appealed to both decision-makers and users during the consideration and project phases of the buyer journey.
  • Spotlighted how to nurture leads in response to specific marketing activities

Click here 2012 Killer Content Awards Report.

Nick Bhutani

SOURCE DemandGen Report

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