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DemandGen Report Announces Winners Of First Annual Killer Content Awards

NEW YORK April 25, 2012 First Annual Killer Content Awards Manhattan B2B Content2Conversion Conference

http://photos.prnewswire.com/prnh/20120425/NY93705LOGO

Andrew Gaffney

2012 Killer Content Awards Report "Killer Kudos" "Metrics & Qualifiers"

Following is a list of winners and recognized content collateral:

1. Rackspace

  • Leveraged Rackspace employees to give a sneak peak to engineers, support, product marketing and developers so they could share within their own social networks
  • Developed a syndication plan that enabled the company to cut costs and focus budget on creative
  • Overall 50% increase in traffic to product homepage

2. PropelGrowth

  • Catered to today’s time-starved buyer with a 4-minute video
  • Educated the company’s target buyer
  • Revenue is up 257% year-over-year in Q1 2012 

3. Eloqua

  • Built on existing content momentum of Social Media PlayBook
  • Enlisted subject matter experts to create a viral effect
  • Garnered more than 75,000 views on SlideShare

4. Monetate

  • Established an understanding of a critical objective for prospects (how to utilize Pinterest to garner customers)
  • Found the right ally (shared infographic exclusively with Mashable)
  • Feature story in Mashable garnered nearly 17,000 social shares

5. Richardson

  • Positioned Richardson as a thought leader by providing expert insight
  • Offered educational value for prospects to compete in a shifting market
  • $100,000

  • Found the right audience: launched in conjunction with HiveFire’s presence at SXSW
  • Integrated real world examples of content marketing success
  • Garnered more than 2,000 downloads

7. HubSpot

  • Tapped into growing interest in Pinterest
  • Investigated how B2B marketers can benefit from the site and use it as a lead generation tool
  • Generated nearly 52,000 leads

8. Kelly Services

  • Relaunched traditional web site to focus on content
  • Utilized a variety of channels (SlideShare; Twitter; iPad app; LinkedIn; webcasting) to fuel discussions and generate subscribers

9. BlueBird Strategies

  • Collaborated with 3VR, a video intelligence company, to create targeted content offers for syndication programs
  • Provided an educational piece on the benefits of video analytics and data decision-making to grow businesses
  • The content syndication program captured a total of 446 leads in a five-month period across its four target industries

10. Mason Zimbler

  • Addressed key prospect question: "How will managing my fixed assets benefit my company?"
  • Created a seeding strategy to drive traffic to the Sage Fixed Assets blog, where the infographic was hosted.
  • Garnered nearly 445,000 brand impressions

11. TSL Marketing

  • Enlisted editorial schedule to manage content program
  • Catered to various format preferences
  • Last webinar garnered more than 250 global registrants

12. Manticore Technology

  • Follow up to the company’s "Quintessential Marketing Automation Guide"
  • Appealed to both decision-makers and users during the consideration and project phases of the buyer journey.
  • Spotlighted how to nurture leads in response to specific marketing activities

Click here 2012 Killer Content Awards Report.


Nick Bhutani

SOURCE DemandGen Report

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