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DemandTec Adds More Collaboration Capabilities to the DemandTec Network

SAN MATEO, Calif. Feb. 7, 2011

Significant enhancements to DemandTec services on the network include:

Marc Dietz

DemandTec is a network of shared tools and services for more than 340 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  During the last 12 months, a community of 14,000 active end-users on DemandTec collaborated on 1.2 million trade deals, executed 200,000 price and promotion optimizations, and managed 25,000 markdown scenarios.

About DemandTec

Sara Lee

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec’s expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec’s solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:

Armen Najarian, DemandTec, Inc.

(650) 645-7170

[email protected]

Investor Contact:

Tim Shanahan, DemandTec, Inc.

(650) 645-7103

[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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