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DemandTec Ranks #1 for Customer Experience in Trade Promotion Management and Optimization in CGT Readers’ Choice Awards

SAN MATEO, Calif. Jan. 27, 2011 Consumer Goods Technology

Derek Smith

The Consumer Goods Technology Readers’ Choice Awards, now in its 11th year, are compiled based on input from the magazine’s readers, industry analysts, and consultants covering a variety of technology and service categories.  The awards are determined by assigning each company a combined score that consists of the number of votes weighed against their average customer experience rating.  In addition, a measure titled "Category Customer Experience" tabulates the average customer experience rating in a category based on all survey responses.

DemandTec Total Trade Optimization™ Sara Lee

About Consumer Goods Technology Magazine

http://consumergoods.edgl.com

About DemandTec

Sara Lee

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec’s expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec’s solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

Media Contact:

Armen Najarian, DemandTec, Inc.

(650) 645-7170

[email protected]

Investor Contact:

Tim Shanahan, DemandTec, Inc.

(650) 645-7103

[email protected]

SOURCE DemandTec, Inc.

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