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Dental Marketing & Local Search Optimization: New IDA Websites Include SEO & Mobile Apps

(PRWEB) July 26, 2012

Two key online dental marketing tools — search engine optimization (SEO) for local keywords, and mobile access — are included with every website (or Web Portal) from Internet Dental Alliance, Inc. (IDA). Dentists who implement a dental marketing strategy using ala-carte web tools will find that these services can be confusing and expensive to purchase separately. IDA is committed to helping busy dentists increase their bottom line while making life easier, so SEO and mobile marketing are bundled into its New Patient Marketing Machine™ packages, along with a host of other essential online equipment.

IDA dental websites automatically optimize each Portal web page for the local keywords associated with the dental practice's address, as well as up to four nearby geographical target areas chosen by the doctor – cities, towns, neighborhoods or counties.

Doctors are also in control of which dental market keywords to focus on when optimizing their Portals. They can choose from up to 20 different service or treatment areas. IDA recommends that dentists base their selections on their clinical skills and the kinds of high value patients they want to work with – for example, sedation dentistry, adult braces, implant dentistry, gum disease treatments, dentures, etc.

In addition to this automatic SEO, IDA's New Patient Marketing Machine™ packages integrate mobile marketing at no additional cost. The Starter package that features one Web Portal includes a basic mobile landing page for site visitors using smart phones and tablet devices. The Professional and Premium levels include a more sophisticated interactive mobile app that displays doctors' credentials and philosophies; an online map; online coupons and special offers; and a second practice location listing.

“The way IDA maximizes your web presence in the organic search engine listings is to combine SEO and mobile marketing into a cohesive internet dental marketing campaign,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. “First we implement SEO on your Portals — both for the primary dental markets you're targeting and for your city and the surrounding four geographic markets you choose. Then we provide you with a mobile web presence for your practice so patients can find you with any device they use to access the internet."

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.

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