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Dental Website Personalization: New Dental Marketing Options From IDA Make Branding For Each Practice Easy

(PRWEB) February 27, 2012

New dental marketing website features available from Internet Dental Alliance, Inc. (IDA) allow personalization with custom practice information such as office photo, logo and doctor profiles. IDA’s new proprietary LeadFire content generation technology easily creates the customized content that brands each New Patient Marketing Portal. The personalized content and graphics focus attention on the elements that distinguish each dental practice.

Doctors have complete control over how they want their dental websites dental websites to look. They can include images of themselves and their dental teams to make prospective patients feel more comfortable. They can also highlight the information they feel is most important to their markets: their philosophies, approaches to dentistry and dental specialties, such as dental implants, periodontics, prosthodontics, dentistry for children, teeth cleaning or braces.

“Each IDA New Patient Marketing Portal includes over 100 pages of dynamic search engine optimized content custom targeted to the geographic location and practice specialties of each dental office,” said Jim Du Molin, dental practice consultant and founder of Internet Dental Alliance, Inc. “Our unique LeadFire technology makes dental website personalization easy, and allows dentists to have their custom-branded websites up and running quickly, without having to learn complicated publishing programs.”

Dentists can design their own Home Page Features, or choose from over 40 pre-designed drag and drop options in the Control Panel, such as “Meet the Doctors”, “What We Offer” and “Map and Hours”. The Home Page can be designed to showcase products, services, dental team awards or local events. It can also contain strategic links: to doctor profiles, to professional journal articles authored by the dentists, and to the practice’s Facebook page.

The Control Panel also allows dentists to choose from a library of website skins that allow further personalization. The header section allows a custom slogan to be featured along with the dental practice name. All design changes can be viewed almost instantly on the live dentist website to make it easy to achieve the desired look. Custom images and content can be added at any time via the Control Panel.

About Internet Dental Alliance, Inc.

IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.


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