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Designer Johan Lindeberg Launches New Contemporary Luxury Brand ‘BLK DNM’ Online Only

NEW YORK Feb. 22, 2011 Johan Lindeberg Film 1

Lindeberg designed BLK DNM for a new generation of independent consumers, therefore establishing the brand’s flagship store online. His innovative approach allows consumers to bypass retailers and purchase directly from the brand, providing consumers a clear 30%-40% price advantage by cutting out wholesale entirely.

BLK DNM cements itself as a digital native by housing and presenting shoppers with a rare retail experience with interactive video content. BLK DNM’s significant presence in the digital world creates an online community that becomes a part of the brand and engages consumers through unique social media initiatives.

Johan Lindeberg

Setting BLK DNM apart from most fashion labels, the brand defies the convention of releasing collections in seasons and offers a constant interjection of new pieces throughout the year. The women and men’s collection features a modern take on classic denim, leather, outerwear, knitwear, and tailoring designed with rich fabrics including leathers, twills, cottons, wool and cashmere. BLK DNM maintains an understated yet sophisticated color palette including bottle green, military green, charcoal gray, navy blue, white and black.

Key pieces from the women’s collection include fitted jeans, fine leather jackets, silk military shirts with epaulettes, tailored two-button wool gabardine blazers, military twill jackets, tailored front slit pocket pants, staple melange t-shirts and tanks, cashmere cardigans with leather elbow patches, and a full length skirt with a fluid fishtail train. The men’s collection is marked by downtown classic pieces such as a leather biker and a pilot jacket, two-button pinstripe suiting blazer, tailored wool suiting pants, long-sleeved poplin dress shirts, dropped round neck cashmere sweaters, tanks and v-neck t-shirts and five pocket straight leg jeans.

$29.00 $129.00 $149.00 $2,295

New York New York


North America

Max Vallot [email protected]


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