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Diebold Chooses MarketTools CustomerSat to Take its Voice of the Customer Program to the Next Level

SAN FRANCISCO July 6, 2011

John M. Deignan

Diebold is using MarketTools CustomerSat to survey its customers to gauge satisfaction with Diebold’s maintenance services. The company also uses MarketTools CustomerSat for its annual global relationship survey program, giving the company deeper insights into what drives long-term customer loyalty. Diebold also uses MarketTools CustomerSat Adaptive Role-based Reporting to deliver customized dashboards that provide detailed customer feedback relevant to employees across the organization.  This equips Diebold employees with the market- and role-specific information they need to improve the customer experience.

Diebold collaborated with MarketTools EFM consultants to create a loyalty model that specifically addresses its customers’ unique buying cycles. "We needed a flexible solution that allows our program to evolve," said Deignan. "The MarketTools CustomerSat technology platform supports our custom model, allowing us to create visual graphics for virtually any variable we choose to analyze."  

Justin Schuster

About Diebold, Incorporated

Canton, Ohio USA

About MarketTools® CustomerSat™ Software and Services

MarketTools CustomerSat is a Web-based enterprise feedback management (EFM) solution used by the world’s leading businesses to capture, analyze, and act on feedback from customers, employees, and partners. MarketTools EFM consultants are available to help CustomerSat customers get the most out of their investment in EFM, from design of satisfaction programs to advanced analysis of survey results. Through the use of comprehensive analytic tools, action management technology, and the expert knowledge of customer satisfaction consultants, MarketTools helps clients optimize satisfaction and loyalty programs that deliver high-value business impact.

About MarketTools, Inc.

MarketTools is the leading provider of software and services for Enterprise Feedback Management (EFM) and Market Research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.

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Andy Kill

[email protected]

SOURCE MarketTools, Inc.

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