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Digital Daya’s Social Media Command Center Buzzes in the UAE

Middle East Dubai

DUBAI, United Arab Emirates Jan. 27, 2011 Dubai Dubai November 2009

Dubai Dubai Dubai


Omar Hijazi

The Advent of "Social Intelligence"

This ascendance of social media brings about several questions, especially for government. In an age where news travels, is shared, re-tweeted, posted on Facebook quicker than most public officials can react — keeping a pulse on public sentiment is now more pressing than even.  

In the region today, much sovereign investment is being directed towards creating world-class metropolitan destinations to attract the global investment and business community; as competition heats up, governments have to ponder how best to ensure a favorable reputation and set their cities apart.


However you look at it, proactively or reactively, public authorities are going to require new competencies to gather data and insights on millions of online conversations happening on the Internet – new capabilities to accumulate social intelligence to understand and ultimately influence public opinion.

Middle East

The Brand Dubai report was produced through Digital Daya’s social media command center sited in the UAE by analyzing nearly 3/4 million postings on the Internet.  The command center was specifically designed as a social media listening grid acting as a fully functional real-time system to monitor Internet-based social media locally and around the globe.  The center collects, analyzes and manages reputation information concerning sovereign and corporate brands for their clients in the public and private sectors around the region.

Digital Daya’s platform brings into play advanced social media technologies that provide governments and corporates the means to effectively track and manage their reputation online. The social media command center will monitor millions of conversations stirring on social networks, blogs, forums, Twitter, wiki, news and video sites — this social intelligence can then used to tune policy making,  influence opinions and better foretell public sentiment.

About Digital Daya™

Digital Daya is an international strategic consultancy helping world leader leverage the power of digital platforms to influence and engage the World in the 21st Century. The Digital Policy Council (DPC), the research and policy arm of the Digital Daya, is an international, non-partisan ‘think tank’ that promotes good governance and policy-making.

SOURCE Digital Daya

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