NEW YORK July 25, 2011 Ratha Grimes
Grimes brings more than ten years of online advertising technology experience to TRAFFIQ, having served at Google, Microsoft, Bluestreak and others throughout her career. At Microsoft, Grimes was a key member of an elite team chartered to build a next generation exchange version of AdECN, Microsoft’s online advertising exchange. In her role as program manager, she directed the complete creation of a new ad exchange product, including guiding the vision, designing the interfaces and authoring functional specifications. In conjunction, she also designed and directed the implementation of an innovative simulation of the exchange to predict the revenue generation potential of the platform and demonstrate business value before proceeding with full development.
As a software design engineer on the Microsoft adCenter Display Ads Platform, she invented prototypes to integrate the Display Ad Platform into other products with supporting documentation and patent predisclosures, while aggressively pursuing integration opportunities across the Microsoft product portfolio. She also played an instrumental co-creator role in the initial design and implementation of the offline ad-serving system SDK to enable ad-funded software.
Immediately prior to joining the TRAFFIQ team, Grimes served as a software engineer on Google’s billing and payments team and as a senior software developer for All Web Leads, a lead reseller serving the insurance industry.
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