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Digital Journal launches updated Comments plugin using Facebook(R) Platform

DigitalJournal.com one of only two Canadian media sites to serve as launch partner for updated Facebook comments plugin

TORONTO March 1 Digital Journal

Digital Journal’s integration of the updated Facebook Comments plugin comes on the heels of Facebook’s announcement today that it has launched an update to its Comments plugin that makes it easier for readers to comment on publisher websites with their real identity, and share articles with friends. Digital Journal is one of two Canadian news outlets to work with Facebook on the plugin ahead of the launch.

Chris Hogg

Digital Journal readers will now see a Facebook Comments Box on the bottom of articles, blogs and images, allowing them to comment on articles using their Facebook account. The entire commenting system is powered by Facebook Platform and offers readers richer features to interact with their friends.

"The social layer is one of the deepest and most important parts of a modern media business," said Hogg, "The Facebook comments plugin is just one more way we’re working to give readers the cutting-edge tools they need to engage with content in new ways."

DigitalJournal.com

Comment syndication:

DigitalJournal.com DigitalJournal.com

Sorting comments by relevance:

Comments are ranked based on a reader’s social graph, meaning comments made by friends appear before strangers’ discussions. This feature is designed to help readers find conversations more likely to interest them, with people they know.

Facebook Comments also show readers other relevant comments, including comments from friends of friends, comments that have received a large number of replies, or comments that have the most Likes.

Comment as a brand or company:

Readers who also manage a Facebook Page on behalf of a company can also comment as that Page. This enables people to comment as themselves or make a statement on behalf of a business, celebrity, government official and more. Comments made on behalf of a Page will also be shared back to the Page’s Wall. This feature opens up great new potential for dialogue between brands and individuals.

Toronto http://www.digitaljournal.com/

Facebook(R) is a registered trademark of Facebook Inc.

SOURCE Digital Journal Inc.

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