Bentley Motors are a British manufacturer of luxury automobiles, with their headquarters in Crewe, England.
China has become an important market for Bentley as they achieved record sales in China in 2011 with a 93% increase from the previous years sales. In 2012 China is expected to overtake the United States as the largest market for Bentley. Bentley is aiming to continue its growth in China by partnering with Digital Jungle to capitalize on the rise in Chinese social media.
Over 513 million Chinese are using social media with increasing frequency to find information from where to eat to where to buy goods/services. Many Brands are turning to social media to promote their company as netizens have a higher trust with these sites than with traditional media within China.
Dr. Mathew McDougall, Founder and CEO of Digital Jungle, stated, “Bentley Motors is a brand synonymous with luxury and with providing a refined and exhilarating driving experience to their customers. As a truly integrated agency we will be working with Bentley on creating a new strategy that aligns the brand closer to its Chinese audience through local social media channels.”
“This latest win demonstrates our ability to work with global brands and cements Digital Jungle’s position as a leader within the Chinese digital marketing sector. Our Agency is excited by our latest appointment and we are looking forward to helping Bentley take the next step in evolving their brand online and to continue to drive Bentley’s growth within China."
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