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Digital Marketing & Social Media in Pharma Reviewed in New Study Published at MarketPublishers.com

Published: December, 2011
Pages: 187
Price: US$ 7,695.00
http://marketpublishers.com/report/medicine_pharmaceuticals_biotechnology/healthcare_equipment_services/pharmaceutical_digital_marketing_n_social_media.html

The report is a must-have for those who want to:

  •     explore real-world marketing mixes, case studies and rankings to understand industry-wide usage and goals for digital marketing, social media and mobile technology;
  •     learn how leading companies manage compliance, gauge ROI and avoid outsourcing pitfalls; as well as explore how digital models help teams mitigate regulatory risks and earn internal buy-in for new initiatives.;
  •     benchmark structure, staffing, budget and reporting lines to develop a team equipped to face challenges both now and in the future.

Report Contents:

Executive Summary

Study Methodology
Study DeUnitions
Digital Marketing: Key Findings and Recommendations

Integrating Digital and Traditional Channels

The New Pharmaceutical Marketing Mix

Social Media and Mobile Technology in Pharma

Pharma’s In-Roads into Social Media
Mobile Technology
eMarketing Structure, Stafung and Budgets
eMarketing Organizational Structure
eMarketing StafUng Resources
Digital Marketing Budgets

Outsourcing Digital Marketing

Agency Ratings: Six Categories for Digital Success

Structural Strategies for Mitigating Digital Marketing Risk

Charts and Graphics

Executive Summary
Figure E.1: Digital and Traditional Channels as a Percentage of the Overall 2011 Marketing Media Mix
Figure E.2: Media Mix for All Companies from 2009-2011
Digital Marketing: Key Findings and Recommendations
Figure E.3: Percentage Change in Media Mix from 2009 to 2011
Figure E.4: Dedicated eMarketing Groups’ Staffing (FTEs)
Figure E.5: Total eMarketing Budgets
Figure E.6: Brand-Level eMarketing Spending During Registration & Launch
Figure E.7: Percentage of Companies Engaged in At Least One Type of Social Media Activity
Figure E.8: Ratings of Challenges to Social Media Adoption
Figure E.9: Effect of Lack of FDA Guidance on Companies’ DTC Social Media Strategy
Figure E.10: Overall Opinion of Contract Agency’s Ability to Carry Out Pharmaceutical Digital Marketing
Integrating Digital and Traditional Channels
Figure 1.1: Age of Dedicated eMarketing Groups
The New Pharmaceutical Marketing Mix
Figure 1.2: Media Mix for All Companies from 2009-2011
Figure 1.3: Percentage Change in Media Mix from 2009 to 2011
Figure 1.4: Media Mix for Top 10 Companies from 2009-2011
Figure 1.5: Media Mix for Top 50 Companies from 2009-2011
Figure 1.6: Media Mix for Top 100 Companies from 2009-2011
Figure 1.7: Media Mix for US Companies from 2009-2011
Figure 1.8: Media Mix for Non-US Companies from 2009-2011
Figure 1.9: Media Mix for Brand-level Groups from 2009-2011
Figure 1.10: Media Mix for Corporate-level Groups from 2009-2011
Social Media and Mobile Technology in Pharma
Pharma’s In-Roads into Social Media
Figure 2.1: Percentage of Companies Engaged in At Least One Type of Social Media Activity
Figure 2.2: Number of Companies Engaged in Each Type of Social Media Activity
Figure 2.3: Companies Engaged in Each Type of Social Media Activity, by Percentage
Figure 2.4: Companies Engaged in Each Type of Social Media Activity at Corporate and Brand Levels
Figure 2.5: Ratings of Positive Impact Potential of Social Media, by Activity Type
Figure 2.6: Ratings Spread of Positive Impact Potential of Social Media, by Activity Type
Figure 2.7: Ratings of Challenges to Social Media Adoption
Figure 2.8: Ratings Spread of Challenges to Social Media Adoption
Figure 2.9: How Companies Measure Social Media Initiatives
Figure 2.10: Effect of Lack of FDA Guidance on Companies’ DTC Social Media Strategy
Figure 2.11: Effect of Lack of FDA Guidance on Companies’ DTC Social Media Strategy (US vs Non-US)
Figure 2.12: Support for Regulatory and Non-Regulatory Options
Figure 2.13: Ratings of Marketing Potential of Online Channels
Figure 2.14: Employee Use of Social Media and Formal Policies
Mobile Technology
Figure 2.15: Percentage of Brands Using Mobile Technology for Marketing or Medical Affairs Initiatives

More new studies by the publisher can be found at Cutting Edge Information page.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/1/prweb9132746.htm

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