NEW YORK April 26, 2012 Digitas NewFront
With over 500 of Digitas’ clients and partners in attendance, today’s event premiered new digital content, discussed hot button issues, and set the stage for the future of online video in 2012. The program, "Big Content: From Video Bloggers to Blockbusters" showcased how longer-form digital content has continued to make inroads into prime time viewing; how distribution models have morphed with the arrival of mobile, tablet and social interactions; and, how content is driving business results.
Stars of the Social Screens
Stuck at the Like
Jonah Peretti Ron Faris
DCNF: Why Now?
A Digital Intervention
With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe’s VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.