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Digitas Brings Together Hollywood and Ad Industry Leaders To Shape The Future of Digital Content

NEW YORK April 26, 2012 Digitas NewFront

With over 500 of Digitas’ clients and partners in attendance, today’s event premiered new digital content, discussed hot button issues, and set the stage for the future of online video in 2012. The program, "Big Content: From Video Bloggers to Blockbusters" showcased how longer-form digital content has continued to make inroads into prime time viewing; how distribution models have morphed with the arrival of mobile, tablet and social interactions; and, how content is driving business results.

Stars of the Social Screens

Piers Morgan Michelle Phan Felicia Day "I know my audience, and my fans know me. They know when it’s the real me coming through." Kristin Chenoweth

Stuck at the Like

Adam Ostrow Christa Carone Michael Lazerow Diego Scotti

Jonah Peretti Ron Faris

Peretti Ron Faris

DCNF: Why Now?

Evan Shapiro Andy Forssell Jamie Byrne Rob Bennett Erin McPherson Janet Balis John McCarus

A Digital Intervention

Rashida Jones Andy Cohen Pete Cashmore Krista Smith

Hardcore Gamers

Jennifer Pate Barbara Machen Jen and Barb: Mom Life Vera Sweeney Pete Cashmore

About Digitas

Digitas France

The NewFront

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe’s VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Paris @Digitas Digitas Fan Page Digitas Distillery

SOURCE Digitas

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