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Digonex® Named Worldwide Preferred Dynamic Pricing Provider for Ticketpro

INDIANAPOLIS Jan. 18, 2011 Belarus Bulgaria Canada Chile China Croatia Czech Republic Estonia Greece Hungary India Italy Latvia Lithuania Malaysia Poland Russia the United States

Serge Grimaux

Ticketpro will utilize Digonex’s Sports & Entertainment Analytical Ticketing System (SEATS™), the first fully automated, dynamic pricing system for event ticketing that systematically changes prices based upon econometric and behavioral principles. SEATS uses dozens of parameters to calculate the best price for event tickets, including seat quality, number of performances, rival performances, and third-party offerings and sales patterns. The system also helps organizations tackle the issues of ticket cannibalization, substitution, and secondary ticket sales, taking into consideration the impact of high prices driving consumers to lower-priced tickets or different event dates.

Jan Eglen

Digonex’s partnership with Ticketpro will span the next five years with the number of events and venues that will be dynamically priced increasing over that time period.

About Digonex Technologies, Inc.

www.digonex.com

About Ticketpro

Belarus Bulgaria Canada Chile China Croatia Czech Republic Estonia Greece Hungary India Italy Latvia Lithuania Malaysia Poland Russia United-States www.ticketpro.biz

All products and company names herein may be trademarks of their respective owners.

SOURCE Digonex Technologies, Inc.

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