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Direct-to-consumer brands lower their Facebook ad spend and turn to radio, print, and Instagram as competition for space has made Facebook ads too expensive (Ilyse Liffreing/Digiday)

Ilyse Liffreing / Digiday:Direct-to-consumer brands lower their Facebook ad spend and turn to radio, print, and Instagram as competition for space has made Facebook ads too expensive  —  Four years ago, when Rich Fulop founded Brooklinen, the direct-to-consumer luxury bedding startup, the customer acquisition strategy …

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