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Dirty Girl Mud Run Posts Event Photos to Facebook with dwinQ

The start and finish lines included RFID enabled photobooths connected directly to Facebook that posted free photos for runners. Other stations enabled runners to automatically share discounts off of future run registrations with friends on Facebook at the start line to let their friends know they were about to start. Included throughout the obstacle course were roving photographers taking action shots that also uploaded to automatically to Facebook.

About Dirty Girl Mud Runs
Dirty Girl's mission is to create opportunities for women to have fun and step outside of their comfort zone in a social environment. In addition, they aim to deliver $500,000 in support of the National Breast Cancer Foundation by the end of 2013.

About dwinQ
dwinQ transforms event guests into social media brand champions for the world’s leading event and sponsorship marketers. dwinQ leverages fun guest interactions to automatically generate social media posts delivering endorsed brand impressions, and social media product placement. dwinQ, based in Cambridge, MA has activated some of the world’s largest event venues with social media and photo sharing including golf’s U.S. Open, the Olympic Games, Paris Motor Show, America’s Cup, Formula One and six ski mountains operated by Vail Resorts.

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