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Discover, Share and React to New Consumer Trends with MAPIC’s New ‘MORE’ Platform

PARIS July 6, 2011 MORE Vision

New retailing concepts are tending to focus on the "pleasure" side of buying, including support, customer recognition, educational and cultural aspects such as the origin of products and how they are manufactured. Retailers need to incorporate these trends into their development strategy and business locations.

Nathalie Depetro

MORE Vision is a bi-monthly trends guide and interactive sharing and commenting platform that identifies a major trend on the cusp of today’s and tomorrow’s retailing. Combining telling figures, flagship initiatives and exclusive interviews with key players, MORE Vision is poised to become an online discussion driver.

Philip Clarke Kenneth Leung Edouard Detaille

The second phase of MORE will be a special MAPIC exhibition area called MORE Pavilion, grandstanding the four trends for 2012 with an exhibition of new retailing concepts and innovative technologies. It will also spotlight the nature of tomorrow’s shops and stores in a demonstration area developed by the Grand Lille Region retail industries cluster (PICOM) called ‘The New Shopping Experience.’ There will be a conference series in this exhibition area throughout the event.

To read the first issue of MORE Vision, click here .

For editors:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia  and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, Europe Middle East Asia Pacific

www.mapic.com

SOURCE Reed MIDEM

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