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Discovery Communications, Intel Team to Tackle Some of Life’s Biggest Questions

SILVER SPRING, Md. July 13, 2011 the United States Latin America Europe Middle East Africa Asia-Pacific

http://photos.prnewswire.com/prnh/20080918/NETH035LOGO

A first-of-its-kind investment for Intel, the company will use CURIOSITY as a global marketing platform in more than 40 countries, with key partnership elements including four CURIOSITY premiere episodes; integration into Curiosity.com, the exclusive and extensive online platform; participation in CURIOSITY’s education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs.

Clark Bunting

Nancy Bhagat

The partnership pairs Discovery Communications’ quality content with Intel’s high-quality technology allowing viewers worldwide, across multimedia platforms to be actively involved in asking questions, searching for answers and sparking curiosity. Primary elements of Intel’s partnership for CURIOSITY include the following:

CURIOSITY THE SERIES

the United States Aug. 7

Discovery will create short-form vignettes featuring Intel employees discussing what sparks their curiosity. In addition, Intel will be the centerpiece of a specially created "What Makes Us Curious" in-program feature to air during each episode of CURIOSITY season one, designed to engage viewers to further satisfy their curiosity by going online to gather more information about specific topics.

Additional on-air elements include tagged tune-in messaging, CURIOSITY Q&A podbusters and presenting partner billboards. To broaden the reach of the partnership, Intel will also leverage the property in more than 40 countries spanning five continents during global premiere of the series throughout the fourth quarter of 2011, with each local market developing locally driven and relevant activation plans to promote the series.

CURIOSITY.COM

The sweeping Intel partnership launched on Curiosity.com, the robust website featuring "deep dive" content that expands beyond the questions explored in the television series, and draws input from some of the greatest visionaries, scholars and trendsetters of our time.  The site is filled with content from a distinguished group of thought leaders across various fields who serve as the founding experts and the cornerstone of the site. Several Intel employees are featured and integrated into the content on Curiosity.com.  Intel also has homepage exposure, branded video, custom profile pages and podcasts and branding in select topic areas such as nanotechnology, computing, neuroscience and space exploration.

"SPARK YOUR CURIOSITY" EDUCATION INITIATIVE

In keeping with both companies’ deep commitment to and experience in the Education space, Discovery Education, the leader in digital, video-based learning, will develop for Intel a co-branded "Spark Your Curiosity" online portal destination for middle and high school educators, students and families. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education’s "Spark Your Curiosity" initiative will feature six, standards-aligned companion curriculum topics drawn from the compelling questions examined in CURIOSITY the series and online at Curiosity.com to engage the nation’s students in the critical disciplines of science, technology, engineering and math. "Spark Your Curiosity" will launch in the third quarter of 2011.

About Discovery Communications

HowStuffWorks.com www.discoverycommunications.com

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

SOURCE Discovery Communications

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