NEW YORK May 21, 2012 Europe
Germany Angela Merkel Nicolas Sarkozy
Oliver Klein Hollywood
This year, two campaigns were jointly awarded bronze: the LVMH event "Journees Particulieres," by Euro RSCG C&O and Havas Event, and "What a Person Can Miss a Machine Will Find," created by Euro RSCG Warsaw for the Polish Federation of Cancer Survivors.
France Italy Spain Scotland Poland Emilio Pucci Louis Vuitton
Louis Vuitton Peter Cowie
Although the actual events took place over two days, Euro RSCG C&O created a digital ecosystem leading up to it that included a dedicated website, which saw half a million visitors over six months, six teaser videos, a heavily trafficked Facebook fan page, e-newsletters to keep people connected to the happenings, and an online registration process. The event presentations were live-streamed over the Internet, and participants took home a commemorative print magazine to extend the experience further.
Euro RSCG Warsaw’s campaign for The Polish Federation of Cancer Survivors had a simple yet essential goal: increase the number of women getting mammograms each year. The social good campaign used the element of surprise to highlight the benefits of regular mammograms over self-examination alone: Women were ambushed with the "Get a mammogram" message while shopping for bras. As they made their way out the door with their new purchases, a hidden security tag would sound an alarm—a tag that the salesperson missed, but the machine detected. The impact of the experience led 15 percent of these women to schedule an appointment for a mammogram scan.
® David Jones
Herve de Clerck
About Creative Business Ideas ® and the CBI Awards
For over a decade, Creative Business Ideas have been the mantra, mission, and mark of distinction for Euro RSCG Worldwide. They are our obsession—and the promise we make to clients across the globe. What exactly are Creative Business Ideas? They are brilliant ideas that transform brands, transcend media, and drive profitable growth for our clients. They are ideas that very often do not change simply how consumers view a company but how a company views itself, removing internal constraints and offering the business new spaces in which to explore and grow.
Andrew Jaffe Bill Taylor Fast Company Douglas Holt Harvard Business School Tom Kelley 233 Euro
About Euro RSCG Worldwide
Advertising Age Campaign Charles Schwab New York
SOURCE Euro RSCG Worldwide