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DistribuTECH 2011 Kicks off with Record Numbers, Great Speakers

TULSA, Okla. Feb. 2, 2011 San Diego Tuesday, Feb. 1

By Wednesday at noon, DistribuTECH registration numbers had exceeded 8,000. 8,500 attendees are expected by the week’s end when the conference wraps up.

Feb. 1 8:30 a.m. David L. Geier Lynda Ziegler Susan Eisenhower Daniel Burrus

Geier brought the consumer into the conversation during his speech Tuesday morning. He said, "We can have all the great ideas in the world, but they need to align with and benefit our customers."

Ziegler agreed with Geier, noting that the utilities industry has not yet incorporated educated consumers into the equation nor looked at areas consumers are really concerned with: cost, safety, accuracy, security and health issues like EMF.

"If consumers see no benefits to the smart grid, it will be difficult to move forward," she said. "We all have a role to play in the public conversation."

Eisenhower also emphasized a greater dialogue about power technologies and modernization.  

"We need to discuss the great opportunity of these energy advances," she told the 2,500 attendees in the keynote audience. But, she advised the industry to be direct and not paint the modernization of the grid as an easy action item. She urged a realistic conversation.

"Don’t be afraid to tell the American people that this will be a really hard job," she added, though she also reiterated that the hard work of the smart grid will be worth the effort for the industry and the public alike.

The industry conversation about smart grid continues this week at DistribuTECH 2011, including discussions about the consumer.

Along with a solid conference agenda, DistribuTECH features a large exhibit floor with 400 exhibitors ranging from communications to cable, electricity distribution hardware to software, and meters to smart thermostats.

10 a.m. to 5 p.m. Wednesday, Feb. 2 10 a.m. to 2 p.m. Thursday, Feb. 3 San Diego

Complimentary press registration is available to local media representatives with appropriate press credentials.

www.distributech.com

About DistribuTECH

Tulsa, Okla.

About PennWell

Tulsa, Oklahoma Nashua, New Hampshire Houston, Texas London, England Mountain View, California New Jersey Moscow, Russia Hong Kong, China

For more information, contact:

Kathleen Davis, Senior Editor

+1 918-832-9269

[email protected]

SOURCE PennWell Corp.

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