Also being highlighted during these meetings are specific studies conducted by Distribion, as well as research explored by leading information technology and advisory companies like Forrester Research and Gartner. These firms have recently uncovered the common headaches shared by providers. "Little, if any, resources are available to insurance marketers to properly support effective campaigns. That, coupled with fragmented messages, inconsistent collateral and a lack of marketing planning are among some of the challenges we uncovered," said Rodriguez. He continued to say, "The most consistent problem we found was a disconnect between corporate marketing and local agents. Using corporate approved brand messaging across leveraged marketing communication channels solves this problem so that the correct messages get to end consumers."
To help bridge the gap between corporate, local agents and consumers, subject matter experts and programmers at Distribion have developed and perfected a one-of-a-kind platform that enables corporate marketing to align with local agents to ensure that all communications are simplified, centralized and trackable to end consumers.