Latest News Launches Demographic Analysis for Social Media

BERKELEY, Calif. Feb. 16, 2011 Content Marketing Strategies Conference

For the first time, media sellers, marketers and agencies will now have access to:

1. Comprehensive demographic information on the audiences consuming their content away from the content’s primary website.

2. Insight to the unique demographic characteristics of each individual channel the content is distributed and shared into, including reports that compare the audiences of your individual social networks, including your Facebook and Twitter accounts.

The new service creates actionable data for media sellers, marketers and agencies.

Media Sellers: Guides social publishing efforts and provides comprehensive understanding to better represent your properties to advertisers.

Marketers: Gain valuable insight into the audience segments most engaged with your brand and offers and their impact on the conversion funnel.

Agencies: Make more effective media planning decisions and improve media efficiency to attract look-a-like audiences.

This service is now available to a limited number of large and medium-sized Web publishers and Media Agencies including Reuters, WebMD, and Brafton.

Meagan Parrish

Until now, media sellers, marketers and agencies lack comprehensive insight of the demographics of their real-time content streams. This reporting is now built-into saving media sellers, marketers and agencies time and money and giving them a single interface to make powerful comparisons across channels.

Bill Flitter

Data is aggregated from several sources and is then compared to the internet average to deliver a clear picture of how your audience compares to the internet at-large.

launch of demographics by



Bill Flitter
[email protected]


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