EDEN PRAIRIE, Minn. May 24, 2012 Do NOT Invent Buggy Whips May 22
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Steve Jobs Jack Dorsey Elon Musk
"That’s why many of the case studies in the book concern companies and people from Starbucks to Apple to Picasso who continually reinvented themselves. It’s a process. And you have to understand the process of What If? Who Cares? and finally How Big Is My Market?
"All three questions must be answered for anyone trying to develop a truly disruptive and potentially viable product. For anyone who wants to understand how to create and craft products that have a chance at success, this is the place of ideas and stories on innovations past and present.
"This book is a must-read for the entrepreneur, the businessman and the individual who truly wants to understand not only product reinvention, but why it’s important to keep reinventing yourself as well. If you can disrupt the status quo you have the opportunity to create wealth and prosperity for you and your associates. If you do not disrupt the product market, rest assured someone else will."
The Book is available in paperback and Kindle at Amazon.
About the Author
Big Wave Surfing – Extreme Technology Development, Management, Marketing and Investing
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SOURCE Kenneth J. Thurber Ph.D.