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Do Social Media Results Justify Investment?

ANN ARBOR, Mich. Feb. 3, 2011 ForeSee Results Michigan social media effectiveness for retailers the United States

Other highlights of the report include:

  • more
  • Most customers are eager to engage with retailers, but prefer to do so via email or on retail websites, rather than on social sites.  In fact, only 8% of online shoppers said that social media was their preferred way to interact with a retailer.

  • People are more satisfied with retailers’ presence on Facebook than they are with Facebook itself.

Larry Freed

About ForeSee Results

University of Michigan


Sarah Allen-Short, 734-327-3852

[email protected]

SOURCE ForeSee Results

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