LONDON January 31, 2011
Alex Tew Ben Dowling
Users arriving at the site are presented with a sunset view and the sound of ocean waves, together with a countdown that resets to 2 minutes if the mouse or keyboard are touched.
Not everyone is up to the challenge though, explains Tew, "only 38% of visitors are managing to take a step back and do a full 2 minutes of nothing, which I think highlights the point of the site."
"The idea is to use technology to give back what it has taken away: calm," explains Tew, "I read somewhere that our brains are being re-wired by the internet, because we get a little dopamine kick every time we check our e-mail or Twitter or Facebook and there’s a new update. So we’re all developing a bit of ADD, which can’t be good."
According to Tew, the site – which has received more than 250,000 "likes" on Facebook – is not a business venture but simply "a fun side-project" and a "meditation on how technology is changing the way we think and behave."
Contact: Alex Tew +44(0)7842-104052 http://www.donothingfor2minutes.com [email protected] Photos of Alex Tew are available at Getty Images and at http://bit.ly/alextew