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Donovan Data Systems and Rentrak Collaborate to Bring New TV Metrics to Agencies

NEW YORK PORTLAND, Ore. Feb. 23, 2011

Bill Livek

Michael Donovan

the United States

About Rentrak Corporation

Portland, Oregon www.rentrak.com

About DDS

Donovan Data Systems (DDS) is the advertising industry’s leading systems and software provider. In the rapidly evolving world of media, developments including interactive and addressable television, new types of audience metrics and video-on-demand present new challenges and opportunities for stakeholders. DDS is working in collaboration with clients and partners to identify, analyze and standardize business processes, to ensure that its clients benefit from unmatched execution, efficiency and interoperability with industry players. For more information about DDS visit donovandata.com.

Contacts for Rentrak Corporation:

Sallie Olmsted / Amanda Bialek

Office: +1 310 854 8124 / +1 310 854 8151

E-mail: [email protected] / [email protected]

Contacts for DDS:

Steve Ellwanger

Office: +1 203 856 8303

Email: [email protected]

Linda Conway

Director Corporate Communications

Office: +1 212 633 5002

Email: [email protected]

SOURCE Rentrak Corporation

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