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DoubleTake Marketing and Clear Channel Launch Baggage Carousel Advertising Program in Chicago O’Hare

Clear Channel Airports and DoubleTake Marketing have created a winter scene in Chicago’s O’hare International Airport with large, moving images of kids on sleds, skiers, snowmobiles, and winter adventure scenes advertising tourism to the State of Wyoming throughout the terminal 1 and 3 bag claim area. The images applied on each baggage carousel contain a text response campaign where travelers can win vacation getaway packages to experience the variety of winter activities available in Wyoming. SALT LAKE CITY, UT, December 10, 2009 /24-7PressRelease/ — Clear Channel Airports and DoubleTake Marketing have created a winter scene in Chicago’s O’hare International Airport with large, moving images of kids on sleds, skiers, snowmobiles, and winter adventure scenes advertising tourism to the State of Wyoming throughout the terminal 1 and 3 bag claim area. The images applied on each baggage carousel contain a text response campaign where travelers can win vacation getaway packages to experience the variety of winter activities available in Wyoming.

"Promoting Wyoming’s overall brand as well as the amazing winter activities found in Wyoming is a priority for our winter effort. This campaign affords Wyoming access to the traveling public in Chicago in a new and unique way during the busy holiday season. Advertising on the baggage carousels at O’Hare was something that had never been done before and that was certainly appealing to us as well." – Dave Moorehouse – Media Director at Barnhart Communications.

DoubleTake Marketing COO and co-founder Zack Clark says "Baggage Claim advertisements provide an amazing branding opportunity for clients. The large, moving graphics take advantage of the 17+ minutes that travelers wait for luggage to arrive from the plane providing advertisers the ability to tell their story to a captive audience".

Markets
As part of Clear Channel’s commitment to provide both airports and advertisers with emerging technologies, baggage carousel ads are available in over twenty US markets, including: Chicago O’Hare, Philadelphia, Seattle, Boston, Detroit, St. Louis, Kansas City, Nashville, Indianapolis, Milwaukee, Tallahassee, Palm Beach, Omaha, Shreveport, Albany and Tulsa. Ad sizes range from 20′ segments to an entire bag belt branding.

DoubleTake Marketing and Clear Channel Airports
Founded in 2006, DoubleTake Marketing created the patent-pending AdSpressive GraphicsTM system of advertising on Airport Baggage Carousels.
Clear Channel Airports, a subsidiary of Clear Channel Outdoor, operates 272 airports in the U.S. and international markets.

About Clear Channel Outdoor
Clear Channel Outdoor is the world’s largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in all of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company’s international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting http://www.clearchanneloutdoor.com

Contact Info:

Clear Channel Airports
Pam Horn 248.359.6251
[email protected]
http://www.clearchannelairports.com

About DoubleTake Marketing
DoubleTake Marketing has developed and patented a unique means of advertising utilizing the Baggage Carousel. For further information, please contact us at (866) 827-0958.

Website: http://doubletakemarketing.com


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