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Draftfcb Turns Up The Heat With Heat Tracker, Now Available in the App Store

CHICAGO Feb. 9, 2011 Valentine’s Day Heat Tracker Draftfcb Chicago Foursquare

Using Foursquare’s check-in data, Heat Tracker identifies the number of males and females checked in at nearby locations, helping people determine hot meeting spots before a night on the town. Based upon the number of people on-site, locations can range in levels of "hotness" — Cold, Warm, Warming Up, Smoking Hot or On Fire.

Kevin Drew Davis isn’t?"

Heat Tracker features include:

  • Customizable Filters: Users have the ability to filter their search by gender, distance and type of location (nightclub, restaurant, grocery store, gym, etc.) to find the information most relevant to them  — anywhere in the world.
  • Integration with Social Profiles: In addition to integration with Foursquare, users can easily share Heat Tracker information with friends via connections to their Facebook and Twitter profiles.
  • Access to Yelp Reviews: Yelp Reviews for each location are accessible through Heat Tracker, providing users with further helpful information when selecting their destination.

While Heat Tracker is designed as a fun, social app for the consumer, it also has significant marketing benefits for brands.

Patrick Moorhead

SOURCE Draftfcb

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