Using Foursquare’s check-in data, Heat Tracker identifies the number of males and females checked in at nearby locations, helping people determine hot meeting spots before a night on the town. Based upon the number of people on-site, locations can range in levels of "hotness" — Cold, Warm, Warming Up, Smoking Hot or On Fire.
Kevin Drew Davis isn’t?"
Heat Tracker features include:
- Customizable Filters: Users have the ability to filter their search by gender, distance and type of location (nightclub, restaurant, grocery store, gym, etc.) to find the information most relevant to them — anywhere in the world.
- Integration with Social Profiles: In addition to integration with Foursquare, users can easily share Heat Tracker information with friends via connections to their Facebook and Twitter profiles.
- Access to Yelp Reviews: Yelp Reviews for each location are accessible through Heat Tracker, providing users with further helpful information when selecting their destination.
While Heat Tracker is designed as a fun, social app for the consumer, it also has significant marketing benefits for brands.