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Driver Clint Bowyer, Kroger and Totino’s Team Up for Augmented-Reality Racing Video Game

MINNEAPOLIS Feb. 14, 2011 Clint Bowyer Feb. 13

Drew Jameson Clint Bowyer

Clint Bowyer

"I wish I could eat Totino’s pizza during some of these 500 mile races," said Bowyer. "How many people drive 500 miles without eating something?  I can’t wait to play this game."

The specially marked Totino’s box will provide players the ability to control the car’s steering left or right, while they can use their mouse to change gears to adjust the speed.  High scores are recorded in a local and global scoreboard, urging the player to try again to beat the fastest time.

There is also a mini-game within the game. When players arrive at the "pit stop," they attempt to fill Clint’s car with as many Totino’s pizzas and pizza rolls snacks as possible, which raises the player’s fuel meter and "fuels" Clint. Without the pizzas, the player will run out of gas and Bowyer’s car won’t make it to the race.

May 31, 2011

Clint Bowyer Mills Chevrolet


Betty Crocker Minneapolis, Minnesota US$16 billion $1.2 billion


Fred Meyer Cincinnati, Ohio www.the Kroger Family of


Clint Bowyer

SOURCE General Mills

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