SAN FRANCISCO February 5, 2011
According to Hamilton, the DrivingSales University interactive platform is specifically structured to enable dealerships to get the information they need in a digital marketplace that can demand a change in business or marketing practices overnight — one in which Google’s algorithms can shift with no warning, sending shockwaves through a marketing strategy, or a new app can rise up and change the way consumers receive content, demanding new dealership process.
The Three Pillars from Industry Experts
The subscription-based DSU is designed to help dealer principals and GMs develop digital strategies across every department, while also providing their staff with the "hand-to-hand" combat instruction and skills to execute it. Curriculum pivots around the three key operational pillars of a dealership: 1. Marketing – how to increase walk in, phone and web traffic, 2. Process – how to handle and close that traffic, and 3. Structure – how to structure the dealership to scale, including hiring, testing, compensation, job responsibility, etc.
How to Leverage Facebook for ROI How to Run an Effective Pay Per Click Campaign How to Get a Web Page Organically Ranked; Dynamic Inventory Marketing Strategies; Managing Your Online Reputation; Microsites and Blogs that Generate Leads,
done it (and with results!), .
"Our philosophy is to encourage the learning of the methodologies of all aspects of digital marketing across the dealership," continued Hamilton. "Even if our dealership students plan to outsource, DSU will have armed them with the knowledgebase to be better able to choose and communicate with vendors on a level-playing field, and, most importantly, achieve solid ROI."
Powered by Lightspeed, DrivingSales University integrates with the collaborative information-sharing functionality of the DrivingSales.com social media network, as well as with its newly launched web TV channel, DSTV, providing users with opportunities to consume and interact with university content across channels. The platform also provides for interactive Q&A and reporting functionality that helps dealerships detect information weaknesses and opportunities for skills improvement across departments.
Dealer Satisfaction Innovation Cup Jared Hamilton
Melanie Webber ([email protected]), mWEBB Communications, 949.307.1723
Angela Jacobson ( [email protected] ), mWEBB Communications, 714.454.8776