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Easy2 Reports a 99% Increase in Mobile Traffic As Holiday Shopping Begins: Data Confirms Mobile Merchandising is Reaching Critical Mass

  •     Mobile shopping and product research has hit critical mass; October to November growth was 99%
  •     The 4-day Thanksgiving holiday weekend saw an average of 98% increase in mobile shopping and browsing, including a 117% increase on Black Friday
  •     Cyber Monday mobile traffic increased a healthy 45% over average daily traffic. Easy2 believes the increase was lower than Black Friday due to Cyber Monday shoppers using their computers to shop and surf (Easy2 online traffic increased 80% over average daily traffic on Cyber Monday)
  •     95% of all mobile shoppers used either an iPhone or an Android device.

(This data was supplied by Easy2 and encompasses its network of retailers and manufacturers. Easy2’s SaaS platform gathers anonymous information on mobile shopper behavior based on their interaction with product demos and guided selling tools.)

About Easy2 Technologies: Easy2 ( is a technology provider that connects manufacturers, retailers and shoppers with engaging and educational merchandising content. Clients include leading consumer products manufacturers and online retailers such as Lowe’s, Sears, Toys ‘R Us, DeWALT, Britax, D-link and over 150 others.


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