"Companies across all verticals and geographies are looking to deliver more business value from their online presence," said Mick MacComascaigh, research director at Gartner. "Next-generation web content management systems must evolve to become context-aware, delivering highly targeted and personal content based on real-time visitor intent."
Andres Sadler Wolters Kluwer Wolters Kluwer
With Ektron and Baynote combined, marketers can have the best of both worlds in content targeting – both associative and adaptive personalization. Ektron associative content targeting lets marketers establish a set of business rules to establish what content should be displayed based upon information gleaned from the visitor’s search criteria, geographic location, source traffic and other factors. For example, different content would be displayed dependent on whether the visitor arrived through a search link, or came from another site. Baynote adaptive personalization extends targeting even further where the site itself adapts content based on visitor behavior. The two technologies combined provide a unequalled complementary marketing optimization solution.
San Jose, Calif. Germany www.baynote.com