Current email marketing services include professional email templates, impressive reports, techniques and strategies, yet reports show less and less people are clicking through or even reading these emails. With declining results, will companies like Constant Contact loose position to up and coming video email service providers? “Video email is powerful. It elicits emotion. And emotion is what motivates people.” says John Cruz, ImageMind Software. SALT LAKE CITY, UT, October 07, 2009 /24-7PressRelease/ — Current email marketing services include professional email templates, impressive reports, techniques and strategies, yet reports show less and less people are clicking through or even reading these emails. With declining results, will companies like Constant Contact loose position to up and coming video email service providers? "Video email is powerful. It elicits emotion. And emotion is what motivates people." says John Cruz, ImageMind Software. "The next logical progression for online marketing is streaming video email campaigns sent direct to targeted communities".
Email is a low cost marketing tool for large and small companies to get their advertisement out to a large target population. The problem with text based email was that very few people were opening the email. Thus rich media email was introduced with professional html templates and extensive reporting features. However, as reports show, take rates of rich media emails are now on the decline. So what do online marketers do now?
One option available to online marketers is ImageMind’s Video Express Blaster scheduled for release online on October 10th, 2009. John Cruz claims Video Express Blaster is one the best video email services because it supports quick message recording direct from the web cam and click and send importing of a professionally produced video. It is easy to use and the Blaster system optionally sends a notification email back to the sender when the video message is played from someone in your email list. The video also adjusts automatically to the recipient’s Internet connection and each video message has a call to action photo that links back to the sender’s desired landing page. More video email service providers are expected in this growing market. For more information visit http://www.imagemind.com and look for Video Express Blaster and Blaster Plus.
Company Information: ImageMind started in 1993 based on a program John Cruz wrote to play video full screen in smooth natural motion without special hardware assistance. The video player was first launched as a full screen video screen saver distributed in Egghead Software Stores before CD-ROM drives were on the market. John later developed video player add-ons for Macromedia Director and Novell development tools. John partnered up with Discovery Channel to create Great Moments of Discovery Video Screen Saver which was distributed in electronic stores nationwide and included in Discovery Channels 100th Anniversary Media Kit. ImageMind’s business model is to create new innovations, then to place the technology as a business for sale to qualified buyers to acquire and merge into their existing service offering. John Cruz volunteers for SCORE- Small business Association, and provides free counseling to start-up businesses and entrepreneurs. Contact information: [email protected]
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