MOUNT LAUREL, N.J. July 27, 2011
Triggered by events already collected through the Company’s iPhone-based syndicated research model, POP (Point-of-Promotion/Point-of-Prescribing) surveys enable ImpactRx to uniquely capture an understanding of the physician’s perspective at the time of decision. ImpactRx’s clients using POP gain additional insight into the physician’s perceptions and prescribing behavior immediately after a message is received or a brand choice is made.
POP surveys are valuable, custom supplements to ImpactRx’s core syndicated research model which enable clients to add questions specific to their business issues. The 2.0 version represents an enhancement of this unique survey tool providing for more streamlined processing, faster client turnaround and more granular data capture. POP 2.0 is available for use across all of ImpactRx’s iPhone-enabled longitudinal panels comprised of almost 4,200 high-value physicians, including primary care physicians, oncologists, HIV specialists, endocrinologists, psychiatrists and neurologists.