AUSTIN, Texas May 24, 2012
According to recent Spredfast customer data, businesses across the enterprise are working to expand their social engagement by making a stronger, concerted effort to sync social strategies across multiple channels, brands, geographies, functions and employees. A typical Spredfast customer manages an average of 15 brands, geographies or groups within the platform. Similarly, Spredfast customers are rapidly expanding the number of social accounts they manage in the platform. On average, large brands manage over 100 of their Facebook, Twitter and other social network accounts in Spredfast today, with some brands managing as many as 600 accounts.
Growing social engagement is leading to a significant increase in the number of people participating in social communication on behalf of their companies. The average Spredfast customer has ten times the number of users they had just six months ago.
Broad Industry Adoption
Rimmel London Sally Hansen
More Capabilities to Increase Companies’ Social Engagement
In answer to industry demand and rapid SMMS adoption, Spredfast has introduced significant new products and capabilities over the last six months that have contributed to its accelerated customer growth and engagement:
- Secure Social – For customers in regulated industries, Spredfast released the most comprehensive, secure deployment option in the SMMS market. Customers can now deploy Spredfast in a private virtual cloud with 256-bit encryption of all data, configure secure export to enterprise repositories and provide multiple levels of access security including IP restriction, enhanced password management and SSO via the SAML industry standard.
- Expanded Facebook Management & Analytics – Spredfast added tab creation and management capabilities to allow customers to add rich application experiences to their Facebook presence. In addition, Spredfast added a new Facebook Message Dashboard that provides more than 45 metrics per post – including virality and negative feedback – and provides the ability to compare effectiveness of messages across diverse campaigns and Facebook brand pages.
- Enhanced Productivity for Managing Social Conversations – Spredfast added a variety of capabilities to the Social Inbox to help brands with high volumes of engagement more efficiently manage their communication workload. Message delegation and tracking, the ability to define multi-step actions (macros) that can be executed with a single click, and a simplified publishing interface all help ensure that the right people are responding at the right time to engagement across all social networks.
In addition, one of the key drivers for enterprise adoption of the Spredfast platform is consolidation of all social activity in one place. This simplifies many aspects of broad social adoption – from compliance management to analytics to connection to business impact.
Lauren S. Warthan
Austin, Texas Porter Novelli http://spredfast.com/