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Environmental Children’s Book Debuts Nationally Amid Tough Economic Climate

Richmond, VA (PRWEB) November 09, 2011

Aside from educational benefits inherent in a book like Rigsby, this launch paints a new and inspiring business portrait for creatives and start-ups. Leveraging strategic technology along with project and social outlets like Kickstarter and Twitter, Jennifer Nutter, owner of Baby Sister Books and Rigsby’s creator, hopes to spread the anti-litter message while maximizing aspects of this tough economy to start a publishing business.

Because of (not despite) economic challenges, Jennifer believes that this project launch is more feasible.

Jennifer says, “There are many affordable yet valuable business resources, lease and purchase bargains, new office-share arrangements which foster creative collaboration. All these are benefits for industrious business owners. Ingenuity is fueling the trends and attitudes I see among entrepreneurs now.”

Add mobile business technology to this equation and the current start-up formula strengthens. “Smartphone Apps for business allow offices and professionals to ‘travel light’ and reap more results with less expensive software and without cumbersome hardware.” For example, Jennifer explains further, “I use an iPhone App to scan, sign, send and organize documents. Instead of an expensive, space wasting piece of hardware, I use a tiny device for many tasks to do what I need, stay on budget, and happily increase flexibility.” She also adds, “It’s the epitome of doing more with less—a key attitude at the heart of environmental stewardship.”

Capitalizing on these various aspects while focused on an important mission, Jennifer aims her launch squarely at litter prevention because according to her, “it is a form of pollution that is clearly without murky debate 100% avoidable and preventable. We just need to send the message early and to many kids. For our litter book to do this, we need backers at Kickstarter so we can get the ball rolling in the right direction.”

Geared primarily for children ages 4-8, Rigsby has wider appeal due to lively illustrations and an ageless message about litter’s painful effect on animals. Jennifer aims to extend the book’s educational reach beyond Virginia where it was adopted in 2005 by the state’s Department of Environmental Quality and sent to elementary schools across Virginia.

Baby Sister Books seeks backing to initiate Rigsby’s expanded distribution to organizations across the U.S. Such funding is possible via project backers at the newly noteworthy site, Kickstarter, whose blog cites “$84 million in successful pledging for 2011”, and provides project backers with rewards plus the pride of project success. Jennifer adds, “I want Rigsby to reach as many children as possible. The more who hear it, the more who will grow up with an intrinsic, lifelong respect for animals and our environment.”

Jennifer’s educational instincts are correct according to Keep America Beautiful whose “largest litter study ever conducted in the U.S” uncovered similar correlations. Their comprehensive 2009 study asserts that litter prevention relies on behavior change and “education and awareness are the bedrock tools of behavior change.”

To back the Rigsby Book Project, please contact Jennifer Nutter via Kickstarter or at


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