PLEASANT RIDGE, Mich. Feb. 22, 2011 ePrize
The multi-channel method combines the power of key outlets like Twitter, Facebook, SMS text messaging and smartphone applications to maximize campaign impact while appealing to each consumer’s evolving preferences.
Leading multi-channel retailer HSN utilized ePrize’s multi-channel platform for the "Great Gift Giveaway" promotion throughout the holiday season. For this single campaign, consumers were invited to enter the interactive gaming promotion on HSN.com, through Facebook, SMS text messaging and smartphone applications, all of which were managed by ePrize.
With ePrize’s technology infrastructure and engagement marketing strategies that have served 76 of the nation’s top 100 brands, clients who utilize the new multi-channel platform are provided with:
- Individual channel metrics for measurement consistency and key performance statistics
- Proven technology engine to allow for efficient development
- Fraud-detection and continuous operational support for uninterrupted consumer experiences
- Agency services including marketing strategy and creative execution
- In-house legal expertise and administration
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