But have you ever wondered that the website you intend to create abides by the web standards and practices of a great web design? This is really a tricky thing. To ensure that your website meets the needs of today’s modern approach and fits well over the web as per the stated standards, you need to be assured of the fact that your website is appealing enough to be drive traffic to the website you are owning. To get the possible feed backs your website will be getting, you must ask your friends or family or anybody whose opinion matter for you, to check out the website and suggest the changes which they think should be made in a website. There are many parameters on which a user might judge your website that is design, usability, information and most importantly navigation.
Importance of Navigation
Undoubtedly, it is the navigation that plays an imperative role in deciding the success of your website against your competitors. The biggest factor that determines your success in establishing a superior online presence is the superior navigation your website offers. When your testing the usability of the website, then make sure that you try and incorporate the suggested changes. And without doubt, you should never compromise on the navigation and try and make it intuitive and easy to ensure a great web design. If it is not the case, then you may probably have to prepare yourself for the frustration you’ve to encounter from your potential customers. Th reason could be that if they didn’t find the thing or information they are looking for, they might switch to another website for the same.
As per the studies, a website owner has just 30 seconds to impress or lose the attention of the visitor. It is this minutest time that you can use to your advantage and make your potential customer into the actual buyer. After you have crossed the first stage that is providing a great navigation with quick loading, then you need to focus on other equally important areas such as Home page, header design, information you’re providing and the products or services you are offering.
Surprisingly, the most ideal way of ensuring intuitive navigation is segregating the things in various categories which makes it easy for your prospective customers to find what they are there for.
To conclude, a website owner must give a wee bit more emphasis on the website navigation(without ignoring other areas) as it decides the fate of the website, whether it will be visited by the potentials or not.
Ethan Dao is the Managing Partner of a Web design Company New York, MNM LIT. The jointly affiliated company is backed by a team of web designers and developers new york to provide top-notch services at competitive rates.