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ETA/Cuisenaire® Rebranded as ETA hand2mind™

VERNON HILLS, Ill. April 24, 2012 ETA hand2mind

Jude Rake

"We believe that learning requires more than lecture and memorization because students learn best by doing," Rake continued. "To optimize learning, students need to experience it with hands-on learning solutions that range from curriculum-based manipulatives to engaging digital applications."

Since 1965, ETA hand2mind has been known as ETA or ETA/Cuisenaire, and has received worldwide recognition for its unique hands-on, research-based teaching solutions and programs that fully engage students and elevate student achievement. The company’s legacy is based in educational manipulatives, instructional curriculum, and learning kits. Its product line includes the popular VersaTiles®, Reading Rods®, Home Team Advantage®, Hands-On Standards®, Deluxe Edition, Paths to Problem Solving®, The Super Source®, and many more.

In 2000, ETA acquired its longtime competitor, The Cuisenaire Company of America, and changed its name to ETA/Cuisenaire.

"Combining the ETA and Cuisenaire names was wise when we purchased Cuisenaire," Rake said. "But now that educators know we are one company, we felt we had an opportunity to be more telegraphic with our name. Our research revealed that the hand2mind name combined with our new tagline – hands-on learning for growing minds – better communicates the benefits we provide educators and students."

About ETA hand2mind |

Vernon Hills, Ill.




SOURCE ETA hand2mind

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