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Ethnic Food-Lovers Developing a Taste for Exotic Flavors

CHICAGO Feb. 16, 2011 Mintel’s Global New Products Database (GNPD)



David Lockwood Caribbean

This increase in product launches may be due to the wide variety of outlets consumers have at their disposal to learn more about ethnic foods that aren’t common to their ethnic background. In fact, 26% of ethnic food-lovers say they were introduced to the cuisine by TV programs, newspapers or magazines that feature cuisine from other countries.

Twenty-three percent of ethnic food users say they were spurred to try them after reading cookbooks that include recipes for dishes that are popular in other countries. Additionally, 18% developed a taste for ethnic chow after travelling abroad and 25% say they were introduced to their favorite ethnic fare because they live in a diverse neighborhood where the food and ingredients are readily available.

Mintel’s David Lockwood

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