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ETS and Hobsons Unveil TOEFL® Search Service at NAFSA 2012 Annual Conference

First-to-market tool offers international recruiting data

PRINCETON, N.J. May 22, 2012 TOEFL® test TOEFL NAFSA 2012 Annual Conference & Expo Houston

Administered by ETS, the TOEFL test is the most widely accepted English-language assessment worldwide, recognized by more than 8,500 institutions in more than 130 countries. To date, more than 27 million students globally have taken the test — a crucial first step toward higher education taught in English. The TOEFL Search Service is the first tool to tap TOEFL test-taker data for student recruitment purposes.

The TOEFL Search Service will offer admissions officials access to an expanding database of more than 200,000 recent TOEFL test takers who have opted in to learn more about higher education opportunities abroad. Admissions officers can search the user-friendly database using up to 26 criteria to customize results and connect with potential targeted applicants. Major features of the service, which will be powered by Hobsons, include:

  • Web-based search capabilities that can be automated to secure real-time data about prospective students, driving timely and accurate recruitment decision-making
  • Data that easily integrates with leading campus management systems, enabling easy electronic, print or telephone contact with potential students, streamlining outreach efforts
  • Insight into the applicant pool by customizing search results by an institution’s preferred criteria, such as country or region of the world, TOEFL scores, planned level of study, planned date of enrollment, or desired field of study to ensure recruitment efforts map directly to enrollment goals

David Hunt

July 2012

Craig Heldman

here [email protected]

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SOURCE Educational Testing Service

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