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European Use of PayPal Hits New Highs on Shopatron Client Stores

SAN LUIS OBISPO, Calif. April 26, 2012 Shopatron April 2012

December 2011

Nelson Flores

December 2011 April 2012

But the best news about PayPal usage is that it has had a positive effect on shopper conversion. Shopatron’s Traffic & Conversion team believes that the improved conversion comes from offering an alternative form of payment for shoppers who:

  • would normally abandon an order because they don’t have a credit card,
  • are uncomfortable submitting their credit card online, or
  • simply don’t want to take the time to enter their credit card information.

"Our customers, especially the ones buying from branded manufacturer websites, are looking for convenience and a premium shopping experience," added Flores. "Because PayPal resonates well with those customers, we believe convenience is a factor in the significant use of the payment method." 866-625-5050.

About Shopatron

San Luis Obispo, California

SOURCE Shopatron

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