SAN LUIS OBISPO, Calif. April 26, 2012 Shopatron April 2012
December 2011 April 2012
But the best news about PayPal usage is that it has had a positive effect on shopper conversion. Shopatron’s Traffic & Conversion team believes that the improved conversion comes from offering an alternative form of payment for shoppers who:
- would normally abandon an order because they don’t have a credit card,
- are uncomfortable submitting their credit card online, or
- simply don’t want to take the time to enter their credit card information.
"Our customers, especially the ones buying from branded manufacturer websites, are looking for convenience and a premium shopping experience," added Flores. "Because PayPal resonates well with those customers, we believe convenience is a factor in the significant use of the payment method."
San Luis Obispo, California ecommerce.shopatron.com