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European Use of PayPal Hits New Highs on Shopatron Client Stores

SAN LUIS OBISPO, Calif. April 26, 2012 Shopatron April 2012

http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO

December 2011

Nelson Flores

December 2011 April 2012

But the best news about PayPal usage is that it has had a positive effect on shopper conversion. Shopatron’s Traffic & Conversion team believes that the improved conversion comes from offering an alternative form of payment for shoppers who:

  • would normally abandon an order because they don’t have a credit card,
  • are uncomfortable submitting their credit card online, or
  • simply don’t want to take the time to enter their credit card information.

"Our customers, especially the ones buying from branded manufacturer websites, are looking for convenience and a premium shopping experience," added Flores. "Because PayPal resonates well with those customers, we believe convenience is a factor in the significant use of the payment method."

ecommerce.shopatron.com 866-625-5050.

About Shopatron

San Luis Obispo, California ecommerce.shopatron.com

SOURCE Shopatron

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