ATLANTA April 26, 2012 /PRNewswire-iReach/
Research shows, however, that if planning components are left out or diluted, a bullwhip effect leads to downstream problems during the execution phase, where organizations often lose sight of why they are doing something. This, in turn, leads to scope creep and time spent on activities that don’t add value.
Burgess goes on to say, "According to analysts, most CEO’s feel that the CIO is too technically focused to bring business benefit to the organization. While this might be the perception, we believe that technical organizations, whether they support operations or drive innovation–as in the case of product development–can positively affect shareholder value. Until now, a fast, efficient, and quantifiable way to build and monitor the business case of innovation efforts has not been widely available. When we discovered Incite! Decision Technologies, I knew we found a missing piece to the value-capture puzzle."
As many in the industry know, the problem lies in accurately identifying corporate objectives and quantifying the risks to their achievement, making reasonably informed and prioritized tradeoffs among conflicting goals, and tying programs to the strategic intent and success of the company with clear, appropriate metrics. Many people frequently regard the objects of these activities as "intangibles," treating them at best in a qualitative way. This is not enough.
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