NEW YORK Jan. 18, 2011
Without vetted, integrated partnerships in place, the marriage of media and data assets at scale can pose challenges for media planners. eXelate’s Premier Media Partnership ensures that advertisers and agencies can access eXelate and third-party branded data in conjunction with a high quality media package, while providing transparency on reach, performance and privacy certification.
eXelate has formed integration alliances with media sellers across multiple channels, including ad exchanges, ad networks and video ad networks, as well as demand-side platforms (DSPs). Premier Media Partners were selected as a result of their distinguished leadership, consumer privacy compliance as evidenced by their IAB/NAI memberships, and overall dedication to providing scalable technology solutions across the digital ecosystem. Participants include adBrite, Accordant Media, Adap.TV, Collective Media, interclick, Invite Media, LucidMedia, and Media Math.
The Premier Media Partnership program helps agencies achieve transparency across campaign reach, eliminate time spent on technical integrations, and close deals faster with access to an all-in-one solution.
About Accordant Media
Accordant Media is an independent, next-generation media-buying and optimization company that makes audience targeting and biddable display media simpler and more effective for leading agencies and direct advertisers. Accordant’s one-stop, turnkey service, delivers advanced technologies integrated with sophisticated campaign data management and cross-channel analytics expertise. We help marketers achieve targeted, efficient advertising in a repeatable and scalable manner.
New York City www.AccordantMedia.com
San Mateo, CA New York Los Angeles Chicago Seattle http://adap.tv/
New York Atlanta Boston Chicago Dallas Detroit Los Angeles San Francisco London www.collective.com
About Invite Media
©2011 Google Inc. All rights reserved.
Google and Invite Media are trademarks of Google Inc.
. New York City http://www.mediamath.com/