NEW YORK May 21, 2012
To encourage advocacy and deepen customer loyalty, marketers are quickly moving away from channel marketing and are focusing on implementing coordinated, personable and highly relevant data-driven conversations. The acquisition of this industry-leading campaign management technology further strengthens Experian Marketing Services’ integrated marketing suite and provides even more flexibility, efficiency and precision to clients’ engagement strategies.
Philip Chischportich of Conversen added, "Our mutual high regard for — and focus on — our clients, along with Experian Marketing Services’ global scale, deep roots in direct-to-consumer marketing and diverse industry experience, made this a win-win for both organizations and our clients. Experian Marketing Services has a proven track record of developing and acquiring innovative technologies, leveraging emerging channel preferences and maximizing return on investment for its high-performing marketing clients. This strategic business approach matches our growth plans, and we’re thrilled about becoming part of their team."
31 March 2012 US$4.5 billion Dublin, Ireland Nottingham, UK California Sao Paulo, Brazil
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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SOURCE Experian Marketing Services