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Experian Marketing Services’ CheetahMail Empowers Consumers with the Launch of New Facebook Functionality

NEW YORK Feb. 23, 2011

Using Facebook’s open Application Programming Interface (API), CheetahMail’s clients can now insert Facebook "Like" buttons in their emails using a simple tag, and subscribers can "Like" the brand, the email or specific product(s) with one click. To date, most email programs have had a two-click solution that takes subscribers to the brand’s fan page, where they then can choose to "Like" the brand. This one-click process reduces the risk of customers abandoning the effort and ensures stronger interactivity with the email.

CheetahMail’s Strategic Services team reports that transactional emails including links to social media sites had 55 percent higher click rates than emails without social links. CheetahMail’s new functionality allows marketers to leverage both email and social media to empower customers to become brand advocates while increasing acquisition opportunities.

Rachel Bergman

About Experian CheetahMail

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About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

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Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian Marketing Services; Experian CheetahMail

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